As a photographer and cultural initiator based in Amsterdam, I apply a journalistic lens to dissect ambiguous geopolitical realities and invisible ecosystems of power to reclaim agency over specific narratives.

As a creative director I build and leverage brands to create cultural impact and social change.

As a photographer and cultural initiator based in Amsterdam, I apply a journalistic lens to dissect ambiguous geopolitical realities and invisible ecosystems of power to reclaim agency over specific narratives.

As a creative director I build and leverage brands to create cultural impact and social change.

Experience

2017 — 2026

Artist mentions

Group exhibit - The Bubble Factory, Amsterdam (2025)

World Refugee Day 'Without Guilt', Creators Club, Amsterdam (2024)

LBBO (2024)

Personal invitation to House of Representatives by Rob Jetten (2021)

Het Parool - frontpage (2021)

Reformatorisch Dagblad (2021)

NH-Nieuws (2020)

Westkrant (2020)

Group exhibit - Greenpoint Gallery, NYC (2020)

Group exhibit - De Huiscontainer, Rotterdam (2019)

Group exhibit - The Bubble Factory, Amsterdam (2025)
World Refugee Day 'Without Guilt' launch (2024)
LBBO (2024)
Personal invitation to House of Representatives by Rob Jetten (2021)
Het Parool - frontpage (2021)

Reformatorisch Dagblad (2021)

NH-Nieuws (2020)

Westkrant (2020)
Group exhibit - Greenpoint Gallery, NYC (2020)
Group exhibit - De Huiscontainer, Rotterdam (2019)

Creative Director mentions

The Drum Awards: Best use of tech & AI

UK Festival Awards: Tech innovation of the year

FWA: SOTD

Awwwards: SOTD

One Show: Gold Pencil, Bronze Pencil, Merit, Merit

Art Directors Club: Silver Cube, Bronze Cube

Clio: Sports shortlist

The Andy Awards: Gold

New York Festivals: Silver, 4x Bronze, 2x Finalist

ADCN: 2x Shortlist

Eurobest: Represented The NL through Monks (2023)

Young Dogs: Gold

WDKA: 2021's Best Graduate, recipient of Commercial Threshold Award

Ranked #4 creative student worldwide by The One Show 2020

Agency

Monks [Amsterdam, NL]

Associate Creative Director

Senior Creative

Medior Creative

Junior Creative

2025 - NOW

2023 - 2025

2022 - 2023

2021 - 2023

Monks [Amsterdam, NL]

Associate Creative Director

Senior Creative

Medior Creative

Junior Creative

x

2025 - NOW

2023 - 2025

2022 - 2023

2021 - 2023

Monks [Amsterdam, NL]

Associate Creative Director

Senior Creative

Medior Creative

Junior Creative

x

2025 - NOW

2023 - 2025

2022 - 2023

2021 - 2023

JOPPE SOONS ©2026

ALL RIGHTS RESERVED

JOPPE SOONS ©2026

ALL RIGHTS RESERVED

JOPPE SOONS ©2026

ALL RIGHTS RESERVED