For high end Italian fashion brand Zegna we created an ecosystem of connected campaign elements to bring their Oasi Zegna nature reserve to Milan for Milan Design Week.

An immersive digital experience allows anyone and everyone to dive into the world of Oasi Zegna. The experience is built as an evolution of the newly launched ‘Born in Oasi Zegna’ art book, and filled with dynamic collages of works by famed Milanese artist Guiseppe Ragazzini. This interactive world extends into an animated film, and was accessible through QR codes displayed across Milan.

As the experience launched, Oasi Zegna was made a permanent fixture inside the heart of Milan, with its flora replacing the oft-criticised palm trees planted across the iconic Duomo Cathedral. To celebrate, we also crafted a CGI film visualising the symbiosis of the Oasi and Milan.