Joppe Soons | Artist & Creative Director

WITHOUT GUILT

2024

Music video, social initiative, cultural event

Without Guilt is a music video by Sudanese artist Mohamed Al Tayeb, launched on World Refugee Day 2024 to spotlight the global refugee experience and specifically Sudan’s ongoing humanitarian crisis.

The film translates Al Tayeb's journey of displacement into a cinematic narrative of metaphor and contrast. Through 5 different settings we embody the artists rapids shifts in mindstates, mixing memories of the past with dreams of his future.

Using VFX we were able to have Sudanese elephants traverse the Dutch landscape, creating scenes that symbolise Tayeb's own struggles with finding footing on foreign ground.

As the co-initiator and lead creative on this project I collaboratively guided the concept, production and launch. For our production crew we made the deliberate choice to mainly work with people with a refugee-background of their own, as we believe these stories should be told by the people that lived them, in front of the camera as well as behind it.

CREDITS

Concept, Shoot

Artist: Mohamed Al Tayeb

Creative Producer: Joppe Soons

Director: Dennis Overeem

Music Producer: Mazen Krombo

Music Composition: Husam Musa, Maarten Bijnen

Songwriter: Hussein Toty

DOP: Saeed Al Hammad

1st AC: Ahmed AlAmoudi

Gaffer: Janien Heerspink-Kommer

Choreographer: The Shadow

Director Assistant: Nour AlKheder

Makeup: Kataryna Golovina

Solo Dance: Hope Landu

Dancers: Ivana Borsje, Matilde Bonanni, Rocío Vera

Choir: Duniya Koor

Choir Arrangement: Loes Van Hapert

Choir Mixing: Haidali Siddig

Acoustic Guitar: Bas Gaakeer

Electric Guitar: Lex Pantelic

Cello: Maria Dijkgraaf

Saxophone: Million Tewelde

Translation: Nasir Zack

BTS video: Nerea Anne Echevarría Westerop

Makeup assistant: Iryna Skochko

Light assistant: Amin Talaei

Music playback: Amani Al-Omaisi

Intern on set: Nimrod Mensur

Post-production

Creative Lead: Joppe Soons

Editor: Leda Zhang

Post Producer: Guy Bruggemann

VFX EP: Aarchish Jain

VFX CD: Taranveer Singh

Lead animator: SANTOSH KUMAR

3D artist: Nikhil Barmase

3D rigger: Ekta Dixit

VFX artist: Varadhi Aditya

Grading: Floris Kester

Graphic Design: Said Afraiti, Mischa Loppies

Sound Design: Einar Ihle

MM head of post: Tim Knots

MM Ams MD: Vanessa Hofland-Noordervliet

MM Creators Club: Bianca Paul, Andrew Buckley

Special thanks to

Buddy Film Foundation, Monks, Camelot, Lites.

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