Joppe Soons | Artist & Creative Director

Partners

Project Lead: Paul Brouwer

Curator (Amsterdam Museum): Julia Ploum

Curator (Amsterdam Museum): Imara Limon

Curator (Amsterdam Museum): Tom van der Molen

Senior Project Manager (Amsterdam Museum): Erik de Vries

Art Historian & Critic: Edo Dijksterhuis

Project Manager (Amsterdam 750): Lianne Wilhelmus

Curator (Amsterdam Museum): Leonoor van Oosterzee

Special Thanks

Founder, ID&T / Westergas: Duncan Stutterheim

Mayor of Amsterdam: Femke Halsema

Program Director, Amsterdam 750: Sietse Bakker

Key Partner Organisations

Curation: Amsterdam Museum

Content and Support: City of Amsterdam

Maquette and Pedestal: Fiction Factory

1st Floor Interactive Elements: XPEX Experience Experts

Beamers & Projection Mapping: Phanta Vision

Architecture: 99 NinetyNine Properties Development

CREDITS

Monks

Lead Creatives Phase 1: Matthijs Klip, Joppe Soons
Lead Creative Phase 2: Jurriaan Gossink
Executive Producer: Rik Spruijt

Senior Project Manager: Tim Blokker

Senior Producer: Sophie Smolders

Strategy Director: Tim Wellenberg
Senior Strategist: Mariëlle Tolen

Senior Strategist: Mattia Falciani

Senior Copywriter: Joe Jackson

Copywriter: Lisanne Stollman

Copywriter: Maxim van Wijk

Copywriter: Rick van der Waarden
UX Director: Fabiola Nardecchia

Senior UX Designer: Delano Kamp

Lead Motion Designer: Declan Byrne

Senior Motion Designer: Aljen Hoekstra

Senior Motion Designer: Bruna Sanchez
Senior Motion Designer: Wessel van Wegen

Motion Designer: Niek Pronk

Design Director: Mischa Loppies

Senior Designer: Margherita Giottoli

Designer & Illustrator: Christian den Oude

AI Artist & Designer: Mattyn Klaassen

Our team developed not just the experience itself, but also the branding, web presence, and launch campaign, and will continue supporting the future evolutions of this ode to the city.

I had the pleasure of presenting the concept for this project during the announcement event of the 750th anniversary of the city of Amsterdam.

The experience is built on the vast data-collection efforts of the city of Amsterdam over the centuries, immersing visitors through 360-degree projections, spatial audio and tactile interactions.

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AMSTERDAM IN MOTION

2025

Permanent exhibition, maquette experience

In October 2025, a unique new experience opened at Cultuurdorp Westergas: Amsterdam in Motion. This permanent exhibition is a gift to the city, celebrating 750 years of Amsterdam.

At the heart of Amsterdam in Motion is a vast 200-square-metre model of the city, the largest multimedia city model in the world. A 15-minute show brings to life the complex heritage, present and future of Amsterdam. From a small fishing village in 1275 to the international city we know today, and a glimpse into what lies ahead.

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The experience is built on the vast data-collection efforts of the city of Amsterdam over the centuries, immersing visitors through 360-degree projections, spatial audio and tactile interactions.

CREDITS

Monks

Creative Director: Joppe Soons

Creative: Ljuba Grishkina

Business lead: Joeri Lambert

PM: Valery Kotev

Lead TD: Ben Wager

TD: Pankaj Shere

Engineering: Pradeep Ramachandran

Lead Animation Director: Vincent Mei

Animation Director: Megan Palero

Animator: Tom Kamps

Designer: Gavin de Koning

Sound: Micaela Garagiola

Executive Producer: Rik Spruijt

Account: Rufus Knight-Jacobs

Client & Content Partner: Boomtown Festival

Co-Founder & Director: Chris Rutherford

Head of Brand: Shula Rael

Head of Communications: Prudance Akinin

Head of Narrative: Megan Clifton

Digital & Communications Manager: Harry Beaton

Creative Director/Producer: Mair Morel

Tech & Platform Partner: Amplify.one

CEO: Sebastien Westerduin

CDO: Reinout de Roos

CTO: Jacob C.

Head of AI and Infrastructure: Jonathan Hendler

CPO: Molly Stevens

Principal CX Designer: Josefina Monsegur

Lead Developer: Ronaldo Lima

Head of Strategy: Baini Ge