Client & Content Partner: Boomtown Festival

Co-Founder & Director: Chris Rutherford

Head of Brand: Shula Rael

Head of Communications: Prudance Akinin

Head of Narrative: Megan Clifton

Digital & Communications Manager: Harry Beaton

Creative Director/Producer: Mair Morel


Tech & Platform Partner: Amplify.one

CEO: Sebastien Westerduin

CDO: Reinout de Roos

CTO: Jacob C.

Head of AI and Infrastructure: Jonathan Hendler

CPO: Molly Stevens

Principal CX Designer: Josefina Monsegur

Lead Developer: Ronaldo Lima

Head of Strategy: Baini Ge


CREDITS


Monks

Creative Director: Joppe Soons

Creative: Ljuba Grishkina

Business lead: Joeri Lambert

PM: Valery Kotev

Lead TD: Ben Wager

TD: Pankaj Shere

Engineering: Pradeep Ramachandran

Lead Animation Director: Vincent Mei

Animation Director: Megan Palero

Animator: Tom Kamps

Designer: Gavin de Koning

Sound: Micaela Garagiola

Executive Producer: Rik Spruijt

Account: Rufus Knight-Jacobs

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BOOMTOWN UNBOXED

2025

Digital product, AI, Film

A world first: hyper personalised festival aftermovies for every unique visitor.

For Boomtown Festival, we created 76,986 unique aftermovies, one for every visitor. In just five weeks, we built a modular AI engine that turned live festival data and on-site footage into hyper-personal stories, delivered within hours.

Results were beyond stunning: A 45% download & share rate by recipients and the highest ticket sales in Boomtown Festival's 16 year history.


CREDITS


Monks

Creative Director: Joppe Soons

Creative: Ljuba Grishkina

Business lead: Joeri Lambert

PM: Valery Kotev

Lead TD: Ben Wager

TD: Pankaj Shere

Engineering: Pradeep Ramachandran

Lead Animation Director: Vincent Mei

Animation Director: Megan Palero

Animator: Tom Kamps

Designer: Gavin de Koning

Sound: Micaela Garagiola

Executive Producer: Rik Spruijt

Account: Rufus Knight-Jacobs


Client & Content Partner: Boomtown Festival

Co-Founder & Director: Chris Rutherford

Head of Brand: Shula Rael

Head of Communications: Prudance Akinin

Head of Narrative: Megan Clifton

Digital & Communications Manager: Harry Beaton

Creative Director/Producer: Mair Morel


Tech & Platform Partner: Amplify.one

CEO: Sebastien Westerduin

CDO: Reinout de Roos

CTO: Jacob C.

Head of AI and Infrastructure: Jonathan Hendler

CPO: Molly Stevens

Principal CX Designer: Josefina Monsegur

Lead Developer: Ronaldo Lima

Head of Strategy: Baini Ge

JOPPE SOONS ©2026

ALL RIGHTS RESERVED

JOPPE SOONS ©2026

ALL RIGHTS RESERVED

JOPPE SOONS ©2026

ALL RIGHTS RESERVED